Brand photography isn’t about vanity — it’s about trust, connection, and showing the real person behind the business. Even if being in front of the camera feels uncomfortable.

You don’t need a big budget to make a big impact. When I spoke recently to a group of female founders and small business owners about shoestring marketing, I shared the same lessons I’ve lived myself. Here are my favourite ways to get results without breaking the bank.

Swapping the 9–5 for freelance life has been one of my best decisions. Yes, it comes with its own challenges, but the freedom to design my days and build a business around my life - not the other way round - is worth it every time. Here’s what I’ve learnt along the way…